Building a sustainable brand
Go Thrift
Services
- Design
- Branding
- Visual Identity
- Tone of Voice
- Bespoke Shopify Developmen
The Challenge
Go Thrift had a good customer base on eBay, but being on this platform, they did not own their customer base. Go Thrift wanted to launch their D2C brand but had no real online presence and no visual identity. One of the biggest challenges was to cater to their two main audiences - thrifting and vintage - and create a brand that would appeal to both. We had to create an identity that would be consistent, confident, and resonate with their mixed bag of customers.
The Solution
We created a brand with movement and variation in mind. The identity is modern but draws on retro colours for inspiration. The colour palette, type direction, and sticker assets were created in a jumble-sale aesthetic, which can be mixed and matched to produce a brand that doesn't get boring but feels consistent all the time. The brand identity showcases the vintage range of stock that Go Thrift has, appealing to the customers looking for unique and sustainable fashion options.
Visual Identity
We then worked on creating a visual identity for Go Thrift that is fun, playful, and sustainable. The logo is a mix of bold and modern typography with a playful symbol that represents the vintage and thrift theme. The colour palette is inspired by retro colours that are both fun and sustainable. The sticker assets and graphic elements were created to add variation and movement to the brand.
Tone of Voice
The tone of voice for Go Thrift is friendly, approachable, and informative. The brand aims to educate its customers about the importance of sustainability and how buying second-hand can make a difference. The messaging is clear, concise, and aligned with the brand's values.
The Outcome
Go Thrift's D2C brand launch was a success, thanks to Cake Agency's branding efforts. The brand now has a visual identity that resonates with its customers, and the messaging is aligned with its values. The brand's playful and sustainable approach has helped it stand out in a crowded market, and it continues to grow its customer base while making a positive impact on the planet.
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Talk to us today about reaching eCommerce greatness
Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!
