We keep the books, so you can tell your story
Pie Financial is a trusted team of management accountants ready to tackle your day-to-day finances. Our eCommerce specialist team can help you take care of your bookkeeping, invoice management, financial reporting, and CFO services.
Baked in a new mould, our background as eCommerce retailers means our solution is retail-ready to support you in making timely, informed decisions.

Pie Financial's Services
Bookkeeping
Where it all starts. With a solid foundation of diligent, accurate and timely bookkeeping, key decision making in the business becomes a piece of cake. We can tackle everything from processing invoices, bank reconciliations and balance sheet reviews, credit control and Management accounts. Giving you the confidence you need to make informed decisions knowing your financial data is on point.
Accountancy
It may be seen as a necessary evil, but a crucial part of running any business is compliance. Never miss a deadline again, whether its confirmation statements, statutory accounts or corporation tax, we have our clients covered.
FP&A
Unlock your eCommerce potential with Financial Planning and Analysis (FP&A). Financial models are a powerful way to illustrate your story in numbers to prospective investors, debt providers, acquirers and boards. What they ultimately deliver is insightful data, allowing credible and confident decision making. Perfect for scaling eCommerce ventures.
Fractional CFO
Have all the experience of an eCommerce CFO without the cost and hassle of a full-time employee. Whether it's a one-off consultation or regular support, we offer tailored financial guidance to navigate a smoother eCommerce journey.
A trusted team of experts
As part of the Layer Cake Group, Pie Financial's team have over 20 years of experience helping manage and scale online businesses.
We have worked extensively with retailers to understand and improve their financial accounting methods, in turn, unleashing the potential of their decision making in the process.
From basic bookkeeping to fundraising, we can support your growth journey.

See what our clients say
""I don't know what I would do without the team at Pie! They've helped me every step of the way from upgrading my site to Plus and helping me to grow ever since ""
Mark Avey
Mark Avey Managing Director
We can scale with you
From light-touch weekly bookkeeping through to fractional CFO services Pie Financial can provide support appropriate for you.
Ideal for organisations
looking for the basics.
No need to worry
about compliance
and processing data.
Ideal for organisations that are growing.
Accurate and
timely data to make
informed decisions.
Ideal for organisations
that are established.
Reliable high-level
support to manage
high volumes of data.
Ideal for organisations
that are matured.
Prep for exit or raising
funds with complete
robust financials.